Chronology 2009 Mountain Bike World

Chronology 2009 Mountain Bike World @ Amazon.com

Well, this is surely a controversial, elaborated and perpetually evolving topic. There are so some bicycle manufacturers, bicycle types and ordinary brand names sold in the US, that it may be difficult to find a comprehensive summary and to sort it all out.

The top 20 most ordinary bike brand listing that I’ve compiled here is not based on the number of bikes sold alone or on the quality or sensed quality of the bicycles. Most of the bike makers listed here likewise trade dissimilar bike types (road, mountain, hybrid, etc.) and the list under is not broken down by bike type or category.

This listing is intended to be a guide as to what bike brands are presently the most popular in the USA, at the time of this writing (since bike brands come and go and the sales of respective bike types rise and fall).

The Top 20 Most Popular Bike Brands and the bike types that they sell

Trek – Road, Triathlon , Mountain Hardtail , Mountain Full-Suspension , Urban , Bike Path, Cruiser , Women’s , Kids
Schwinn – Road, Commuter, Comfort, Cruisers, Electric, Mountain Bikes, BMX, Kids
Giant – Road, Mountain, Giant for Women, Lifestyle, Hybrid (HCT), BMX, Kids
Cannondale – Road, Mountain, Women’s Recreation (many sub categories)
Mongoose – BMX Bikes (Team Bikes, Freestyle Bikes, Dirt Street Bikes) Mountain / Pavement (Dual Suspension, Jumping, Hardtail XC, Comfort, Commuter, Road Alternative,
Raleigh – Road, Performance Hybrid, Hybrid, Comfort, Mountain, Cruiser, Women, Youth
Specialized Road, Multi Street, Globe (commute, comfort), Dirt/Street/Vert (BMX), Kids ATB
Diamondback – MTN Full Suspension , Mountain Hardtail , Devine Designs , Comfort ,Cruiser , Performance Hybrid , Hybrid , Youth , BMX
Fuji – Road, Mountain, Specialty, Women’s, Lifestyle, Kids
Haro -All Mountain-Freeride, Dirt Jump/ Urban, XC Trail / XC Sport, 650B, 29er, Metro, Comfort, Cruiser
Shimano – Road, Mountain, Comfort, BMX
Huffy – since 1892 – Mountain, BMX, Kids, Road
Gary Fisher – 29ers, Full Suspension, Genesisters, Hardtails, Kids, Pavement, Road
Ellsworth – High end Mountain Bikes
Klein – High end Mountain and Road Bikes
Jamis – High end Full Suspension, Hardtail, Road, Street, Sport Comfort, Youth
Bianchi – Hors Categorie (HOC), Born for Performance (B4P), Coast to Coast (C2C), Dama Bianca, D2, Special, Classica, Road Steel, MTB Performance, MTB Leisure, Sport, Cross-Terrain
GT – Mountain, BMX, Road, Womens
Rocky Mountain – Mountain, Road, Urban & Path, Ladies Only
Scott – Mountain, Road, Women’s Junior’s

Some of the ordinary bike brands listed here may only be purchased at special line of work bike shops or independent dealers. Although this marketing technique makes these brands harder to find, in numerous cases this it improves the sensed quality of the bikes over brands that are disseminated to the mass market or that may be without apparent effort found at sporting goods stores or even online.

I have included the bike types or bike categories that each manufacturer sells beneath the brand names listed. The bike type descriptions were, in most cases, taken directly from each bike makers web site in order to not only let you recognise what kind of bikes they make but also how the company comprehends the bike types that they make and how they market them to you.

This report was produced for international strategic planners who cannot be content with conventional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the approximated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing respective economic analyses for it is clients, I have been once in a while asked to investigate the market potential for respective merchandise and services throughout cities. The intention of the studies is to grasp the density of demand within a country and the extent to which a city might be employed as a point of distribution within it is region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but likewise from one amount of time of time to another.

In what follows, I summarize the economic potential for the world’s major cities for “mountain bikes” for the year 2009. The goal of this report is to report my determinations on the real economic potential, or what an economist calls the latent demand, represented by a city when specified as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.

Excerpt. © Reprinted by permission. All rights reserved.Market Potential Estimation Methodology
Overview
This study covers the world outlook for mountain bikes throughout more than 2000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent percentage the city is of the region and of the globe. These comparative benchmarks grant the reader to quickly gauge a city vis-a-vis others. Using econometric models which project rudimentary economic dynamics within each country and all over countries, latent demand estimates are created. This report does not talk about the specific players in the market serving the latent demand, nor specific details at the product level. The study likewise does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or productions involved.

This study does not report actual sales data (which are merely unavailable, in a comparable or consistent manner in almost all of the cities of the world). This study gives, however, my estimates for the global latent demand, or the P.I.E. for mountain bikes. It also shows how the P.I.E. is separated all over the world’s cities. In order to make these estimates, a multi-stage methodology was applied that is oftentimes taught in courses on international strategic planning at graduate schools of business.

What is Latent Demand and the P.I.E.?
The conception of latent demand is rather subtle. The term latent quintessentially refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic amount that a target population or market requires under dissimilar assumptions of price, quality, and distribution, amidst other factors. Latent demand, therefore, is normally specified by economists as the industry earnings of a market when that market becomes accessible and beautiful to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an effective manner. It is specifically indicated as the total revenues potentially extracted by firms. The “market” is specified at a given level in the value chain. There may be latent demand at the syndication level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always littler than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for mountain bikes is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand may be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of comparatively competitory levels). Inefficiencies arise from a number of factors, including the lack of global openness, cultural barriers to consumption, regulations, and cartel-like conduct on the portion of firms. In general, however, latent demand is quintessentially larger than actual sales in a city market.

Another reason why sales do not equate to latent demand is interchange rates. In this report, all figures assume the long-run efficacy of currency markets. Figures, therefore, equate values based on purchasing power parities all over countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were gathered from official sources, and extrapolated using popular econometric models. The report uses the dollar as the currency of comparison, but not as a measure of dealing volume. The units applied in this report are: US $ mln.

For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times amount is never made, even though one is implied). The units employed in this report are U.S. dollars not adjusted for inflation (i.e., the figures comprise inflationary trends) and not adjusted for future dynamics in interchange rates (i.e., the figures reflect intermediate interchange rates over recent history). If inflation rates or interchange rates vary in a substantial way equated to recent experience, genuinely sales may also exceed latent demand (when conveyed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand may be specifically higher than actual sales as there are many times distribution inefficiencies that reduce actual sales underneath the level of latent demand.

As brought up earlier, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or merchandise involved. If fact, all the current productions or services on the market may discontinue to subsist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players may be substituted by other firms (i.e., by way of exits, entries, mergers, bankruptcies, etc.), and there will still be an global latent demand for mountain bikes at the aggregate level. Product and service providing details, and the actual identity of the players involved, while important for sure issues, are comparatively unimportant for estimates of latent demand.

The Methodology
In order to estimate the latent demand for mountain bikes on a city-by-city basis, I employed a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I to a great extent rely on the use of sure basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or person to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must comprehend a latent demand and be competent to serve that demand at a minimal return. The single most crucial variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other elements that may pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question.

Ignoring, for the moment, exogenous shocks and variations in utility all over countries, the aggregate relation among income and consumption has been a central theme in economics. The figure beneath concisely surmise one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the intermediate propensity to consume would fall. The intermediate propensity to consume is the level of consumption separated by the level of income, or the slope of the line from the origin to the consumption function. He approximated this kinship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the intermediate propensity to consume. This type of consumption function is labeled “A” in the figure underneath (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, approximated long-run consumption functions which indicated that the marginal propensity to consume was rather ceaseless (using time series info throughout countries). This type of consumption function is show as “B” in the figure beneath (note the higher slope and zero-zero intercept). The intermediate propensity to consume is constant.

Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were dissimilar using respective assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption may depend on wealth (earned in former years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income at long last have no consumption (wealth is depleted). While the debate surrounding beliefs when it comes to how income and consumption are related and interesting, in this study a very queer school of thought is adopted. In particular, we are taking into account the latent demand for mountain bikes throughout some 230 countries. The smallest have less than 10,000 inhabitants. I assume that all of these regions fall along a “long-run” aggregate consumption function….